Next Discussion Questions Explain three different types of public relations tools that a company can use to generate interest in its products. What types of sponsorships are becoming more popular and why? How can an organization use all four social media zones?
No products in the cart. Most organizations and companies work that way.
And it is a big problem. The simple fact of the matter is that marketing is equally about retention as it is about acquisition. The drawing I created is brutally simple. But in its simplicity it represents where companies should be.
Acquisition and retention are not separate processes. They are one in the same and require an equal balance between them. The retention circle should probably be bigger.
Could our marketing dollars go further and provide a greater ROI? The reality is retention pays huge dividends. Do you need more proof? Look at companies like 37Signals, Zappos, Netflix, and Amazon, just to name a few.
These companies are dedicating an incredible amount of time and energy towards retention.
They are constantly working to decrease churn and optimize their customer lifetime value. Ask yourself if your marketing budget would be better off spent trying to reach more new customers or getting your current customers back in the door, back on the website, spending more money, spending more frequently, or trying out your new products and services.
Are we proactive or reactive? Referrals are drying up. Complaints are pouring in. Tomorrow might be too late. You need a retention system in place, and it starts with the very first marketing campaign. It continues the first time a customer makes a purchase, and the fifth time, and so on and so on.
It also attempts to figure out why a customer may have left and what we can do to win them back. How can we turn our current customers into our best acquisition tool?
How many movies have you seen with this plotline? A guy and a girl realize after an excruciatingly long time about 90 minutes in most cases that what they were looking for was right in front of them the entire time.
They were looking for each other. I talk to companies all the time that are looking for something more. What they often fail to see is right in front of them. Your current customers have the ability to become your greatest tool for finding new customers.Advertising A Part of Conversation Questions for the ESL Classroom..
What is the most shocking advertisement you have seen? What is the funniest advertisement you have seen? Describe it. What makes an ad memorable? Suppose p is a polynomial with n distinct real roots. Show that p' has at least (n-1) distinct real roots.
Lecture Notes: Leadership and Communication There is a high demand for leaders who are able to communicate effectively.
Many projects involve online marketing and gathering feedback on a website design or feature. Here are some sample questions to help a project manager evaluate a new website design or concept.
You have landed on the most vibrant marketing forum on the web. Search our archives of over 45, questions and , answers posted in Know-How Exchange since January Or login to post a new question. 13 Questions That Will Lead You To Your Perfect Marketing Strategy.
If you accept this expanded view of marketing strategy then I would suggest you answer the following questions in an attempt to measure where your strategy stands today and where it could go if your understood and integrated it fully as your business model.
Marketing Essay Questions. A collection of free marketing essay questions to aid you in creating your own. Sample Marketing Essay Questions.
Analysis of the Marketing Communications Campaign of your favourite athletic shoe brand; Analysis and Discussion which is an analysis and discussion analysis of the results showing the .